By Jeff Webb October 20, 2020 Business, Fashion

fashion and confection

Fashion and clothing: how to find new customers and increase sales?

A survey on the clothing industry in Brazil, carried out in 2020 by Sebrae, showed that the segment is characterized by a shortage of qualified labor and, at the same time, by high employee turnover, also known as turnover .

According to the study, manual services – which are not artisanal – have been depreciated in the market, causing the loss of interest in the area, which, in most cases, is seen only as a form of subsistence and not as a profession.

In manufacturing, keeping teams motivated and aligned is essential to avoid financial losses and loss of confidence in the brand. Fortunately, there are strategies that can be used to decrease this high employee turnover. Check out the following tips!

Have a judicious selection process
The process of hiring new employees must be assertive in all stages, with different strategies for each one, from the attraction of candidates to the integration of the new member in the team.

high employee turnover

To recruit talent, choose the most suitable channels based on the employee profile you want to attract. Select the social networks, platforms or job pages most used by your target audience, describing the skills required in the job description.

In order to reduce the high employee turnover, it is recommended to carry out the rang rasiya screening based on the candidates’ skills and values. Bet on dynamics, behavioral profile tests or interviews with the immediate leader, ensuring that there is synergy between the values ​​of the employee and the company.

Calculate the overall turnover of clothing

There are several ways to calculate a company’s employee turnover. The most common general calculation is indicated for organizations that have not had a large growth in size in a short period. Here’s how to do it:

Add the number of admissions and the number of dismissals in the last 12 months; Divide by two; Divide the result by the total number of employees in the company; Multiply the value by 100 to get the percentage.

ployee turnover

Garments with a turnover rate greater than 5% must consider all possible causes and identify all problems that can be solved by the organization.

Promote quality training
Lack of adaptation to organizational culture, low motivation and dissatisfaction with the benefits offered are three of the main causes of high employee turnover.

Companies have total control over these causes and can devise strategies that reduce the high turnover rate, such as qualified training, good onboarding processes , constant valuation of work, among others.

high employee turnover

Integrating, training and engaging are functions delegated to the organization that ensure that employees remain productive and motivated , leading to the proper functioning of the clothing. Therefore, raise the main needs of employees and invest in courses and training specific to these requirements.

fashion and confection
MY BUSINESS

Fashion and clothing: how to find new customers and increase sales?

high employee turnover Offer career plan

The career plan is a great way to offer growth perspective to employees, as they improve the performance of their tasks and functions, helping to attract and retain talent for the organization.

high employee turnover

Not knowing what needs to be done to progress within the company causes frustration and demotivation, leading to a high rate of dismissal of employees who do not find opportunities to develop. Having a career path ensures that they know where they are, where they want to go, when and how they will achieve those goals.

In addition, the strategy facilitates the performance monitoring of employees, who must be guided and directed individually, through tangible goals and objectives to reach the next position.

Read also: 5 fashion business management tips
High employee turnover affects all areas of the company, negatively impacting both the internal and external environment, which can lead to the organization’s bad reputation.